ABOUT US

ECRU
CEO & Founder: Alessandra Acevedo
Made in: Perú

ECRU IS THE COLOR OF A FIBER OR MATERIAL BEFORE BEING MANIPULATED. IS THE BLANK CANVAS IN WHICH THE CREATION OF A UNIVERSE WITH ENDLESS CREATIVITY AND A SIMPLE PURPOSE BEGINS:
CREATING IN A CONSCIOUS WAY. 

WE BELIEVE IN THE POWER OF CHANGE. ALL OUR PIECES ARE MADE IN 100% NATURAL, RECYCLED OR LOW IMPACT MATERIALS BY OUR LOCAL PRODUCERS.

WE ARE COMMITTED TO MAKE OUR PLANET A BETTER PLACE BY CREATING PIECES YOU WILL CHERISH FOREVER. OUR GOAL IS TO CREAT FASHION IN THE MOST CONSCIOUS WAY POSIBLE, WITH SUSTAINABLE ATRIBUTES AND AWARENESS OF THE PRESEDENCE OF EVERY MATERIAL WE USE AS WELL AS THE PRODUCTION CHAIN IN ALL OF OUR PIECES.
WE ARE AWARE OF THE IMPACT OF THE FASHOIN INDUSTRY IN OUR PLANET AND WE FIRMLY BELIEVE THAT ECRU IS THE REFLECTION OF THE EFFORT WE SHOULD MAKE AS A WHOLE TO FIGHT THE ENVIORNMENTAL CRISIS.

WE DEVELOP COLLECTIONS FROM SCRATCH WITH A CONCEPT AND INSPIRATION THAT HELPS OUR VISION OF EVERY SEASON COME THROUGH WITH A UNIQUE INTERPRETATION OF THE CURRENT TRENDS.

CREATIVITY AND AUTENTICITY ARE FUNDAMENTAL IN EVERY SINGLE DESIGN WE MAKE. THIS IS HOW WE CREATE PIECES WITH A PERSONALITY OF THEIR OWN AND WITH A DNA THAT STANDS OUT IN THE CROWD.
THE SKY IS THE LIMIT. THAT IS WHY WE WORK HAND IN HAND WITH OUR ARTISANS TO CREATE NEW TECHNIQUES THAT HELP DEVELOP THEIR TALENT AND REFLECT OUR INSPIRATION. FROM INDUSTRIAL PRODUCTION TO HANDMADE PIECES.

WE ALSO WORK CLOSELY WITH OUR DESIGN TEAM CREATING ONE OF A KIND PRINTS AND COLOR PALETTES FOR EVERY SEASON.

THIS PROCESS IS PART OF EVERY COLLECTION WE LAUNCH AND IT’S A KEY PIECE IN GETTING OUR POINT OF VIEW ACROSS AND USING EVERY BLANK CANVAS WE CAN IN AN INNOVATIVE WAY AND WITH A CONSCIOUS PERSPECTIVE TOWARDS THE FUTURE.

DESIGNED BY US, INSPIRED BY YOU.